Prescient Online, a renowned financial group offering a diverse array of financial services. As a part of this endeavor, we took on the responsibility of expanding and enhancing their application process for all their products, including retirement annuities, living annuities, preservation funds, unit trusts, and tax-free saving accounts. Furthermore, we embarked on a significant UI revamp, providing a modern and sleek look that is visually inviting and easy on the eyes, while ensuring a seamless and user-friendly navigation experience for their clients with the help of project managers Chrysalis.
Application Process Transformation: Prescient entrusted us with the crucial task of revamping and maintaining their application process for all financial products. Understanding the significance of streamlining this process, we committed ourselves to create a seamless and efficient application journey for their clients.
Through meticulous planning and development, we implemented a comprehensive and user-centric approach. The application process was tailored to cater to the unique requirements of each product. We focused on reducing complexities and minimizing steps, allowing users to complete the application with ease and confidence.
The result of our efforts is a highly accessible, transparent, and guided application process. By implementing user-friendly interfaces and clear instructions, we empowered clients to make informed decisions. This transformation significantly accelerated the time taken to complete applications, thus enhancing customer satisfaction and reducing drop-off rates.
UI Revamp and Visual Appeal: Prescient’s website required a fresh and contemporary look to align with their position as a leading financial group. To address this, we initiated a comprehensive UI revamp that aimed to elevate the overall visual appeal and aesthetics of the website.
We embraced a modern design approach, employing sleek and sophisticated elements that resonate with the financial sector. By focusing on clean lines, intuitive layouts, and visually captivating elements, we aimed to establish a strong brand identity for Prescient.
The redesigned website exhibits a cohesive and visually inviting interface, instilling a sense of trust and confidence among users. The visual appeal encourages visitors to explore the website further, thereby increasing user engagement and interaction with the diverse financial services offered by Prescient.
Enhanced User Navigation: We recognized the paramount importance of user-friendliness and easy navigation on the website. Our team devoted significant efforts to refine the website’s architecture and ensure that users can effortlessly find the information they need.
Through intuitive navigation menus, prominent call-to-action buttons, and thoughtful information categorization, we empowered visitors to quickly access their desired financial services. Additionally, we optimized the website for responsiveness across various devices, enabling a consistent and seamless browsing experience.
The outcome of our navigation enhancements was an intuitive and user-friendly website that greatly reduced the bounce rate and increased overall user retention.
In conclusion, our partnership with Prescient led to significant advancements in their financial application process and user interface. The streamlined application journey for their diverse financial products offered clients a smoother and more satisfying experience. The visually captivating UI revamp established Prescient’s digital presence as contemporary and reliable, instilling confidence among their clientele.
Moreover, our focus on user-friendliness and seamless navigation resulted in increased engagement and interaction with the website’s offerings. We are confident that these transformations will continue to strengthen Prescient’s position in the financial industry, setting them apart as a trusted and customer-centric financial group.